After completing 24 years, FCE Pharma and FCE Cosmetique decided to innovate. Besides introducing the latest news of the industries, they have offered new experiences to more than 16,500 visitors. “It is part of our DNA to surprise the market. We seek to evolve success initiatives, to bet on news that may improve visitor’s experience and to stimulate market development,” João Paulo Picolo explained, the CEO of NürnbergMesse Brasil.

“We have received a very positive return on 2019 investments, and we were very proud, especially because it came from a highly qualified audience,” he completed.