São Paulo, May 31^st, 2010 — The 15^th edition of FCE Pharma and FCE Cosmetique, promoted by NürnbergMesse Brasil, from May 25^th to the 27^th proved the importance of the event as the stage for new trends, business and networking meetings for the country and for South America. During the three-day event at the Transamerica Expo Center in São Paulo, the fair hosted over 25 thousand professionals from the sector. “At the 15^th edition, we proved to be pioneers and experts in bringing the main innovations and trends in the sector to Brazil. Our exhibition area was bigger; we hosted more international companies and also receive visitors from every continent”, commented Ligia Amorim, General Director at NürnbergMesse Brasil.
                                                                      
The main events in Latin America celebrate 15 years of success in an exhibition area of approximately 30,000 square meters, which is an 8% growth compared to last year.

Exhibitors

For Francisco Telmo, Director of Unichem, FCE Cosmetique is the meeting place to reinforce relationships with customers, meet new ones and present trends and product innovations.  “The event influences our business in a positive way, since it provides us with new contacts, partnerships and long-lasting projects.”

Flávio Polo, Commercial Manager of the Fine Chemistry Division of MCassab, believes that the fair is the most important one among all the events promoted in the cosmetics sector in Brazil. “The fair allows for intense integration between exhibitors, customers, researchers, and the media, which publish the innovations and trends in the sector. Many positive exhibitor aspects can be highlighted, such as brand promotion, closing business deals, market stabilization and commercial integration, among others. And for all these reasons, FCE has proven to be an essential event for the cosmetics sector over the past 15 years.” According to Sérgio Cabral, Sales Manager of AVI & Pharma Latin America, FCE Pharma is the doorway to establishing a relationship with a target public and to do business with them. “We have participated in the fair for the seventh year in a row, because it gives us the chance to have a global economic view of the market. For us, taking part in FCE is an opportunity to expand business in South America, interact with the national market in the pharmaceutical and cosmetics segments and also present trends and innovations to the markets.”

Parallel Events

Lectures by the Health Ministry and Anvisa confirmed the importance of the events targeted at the pharmaceutical and cosmetics industries at the FCE Pharma and FCE Cosmetique congresses.

In partnership with the Brazilian Cosmetology Association (ABC), the 24^th edition of the Brazilian Cosmetology Congress took place, addressing the main challenges that industries, professionals and researchers face in developing the sector. The meeting counted on the presence of over 1,000 participants. 

“The main goal was to encourage creative and innovative solutions in favor of policies and development of ethical cosmetics. The partnership with NürnbergMesse Brasil is highly important, since we are in the sector’s main fair that joins all the market professionals in one place, which boosts generation of new business”, said Alberto Kurebayashi, President of the ABC, Brazilian Cosmetology Association. Highlighting the FCE Pharma schedule, the 8^th edition of the Pharma congress and the Technical and Scientific Pharmaceutical Production Congress, which were developed in partnership with Edições VR, discussed new technologies and trends in the market.  The meeting joined national and international speakers with more than 800 participants at 45 seminars.

International Highlights

NürnbergMesse Brasil gathered the highest number of international pavilions of any of the event’s editions at the 15^th edition of FCE Cosmetique. More than 30 companies were represented at the French, Chinese and Indian pavilions.

For the second time in a row at FCE Cosmetique, the France Space, organized by the Rede de Missões Econômicas da França no Brasil, brought eight companies to our country with the purpose of developing partnerships and business deals between French and Brazilian companies. The Chinese and Indian pavilions also presented new Asian trends to the public, through 16 and 10 companies, respectively. A total of 411 international brands were on display at the three-day event.

About NürnbergMesse Brazil

Responsible for promoting the most important supplier, distributor and retailer business meetings in the country at its business fairs, NürnbergMesse Brazil is part of the NürnbergMesse Group and one of the largest organizers of international events and exhibitions in Brazil, with a growth rate of 16% last year in comparison to 2008. The company drives diverse segments of the national economy, with a high level of professionalism and competence. The main events are Kitchen & Bath Expo, Revestir International Masonry Fair, FCE Pharma and FCE Cosmetique, PET South America, Glass South America, Analitica Latin America, TecnoBebida Latin America, BioFach Latin America and ExpoSustentat.

About the NürnbergMesse Group

With business transactions of more than 150 million euros, the NürnbergMesse Group is one of the 25 largest fair organizers in the world and is among the top ten organizers in Europe. Their portfolio includes more than 100 international fairs and congresses in Nuremberg, Germany, and worldwide. Annually, more than 27 thousand exhibitors (37% international), 895,000 visitors (20% international) and 395,000 consumers - all of them partners or invited guests - attend the events organized by the NürnbergMesse Group. The Group currently has 285 employees and plans to grow. Also, the following are part of the NürnbergMesse Group: NürnbergMesse China, NürnbergMesse North America, NürnbergMesse Brazil and NürnbergMesse Italy. The NürnbergMesse Group also has a network of 50 representatives operating in 73 countries.

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